Ace Hardware

A few days ago, I emailed Ace Hardware trying to make some sense of its endorsement of Laura Ingraham. I wanted to know why a company would support a 105 years old loud-mouth raging against a 17 years old student who is trying to pursue his dream of an education without being shot. This is the answer I just received.
Dear Phil, Thank you for contacting Customer Support at acehardware.com.
When a reporter contacted our Care Center last week regarding our plans to advertise on The Ingraham Angle, the information we had at the time was incomplete and thus misleading, and we apologize for that.
Our official position is this: while we do not have plans to sponsor nor endorse Ingraham’s show, we do purchase time slots that target our audience on over 30 cable networks and news programming including Fox News, CNBC, CNN, and MSNBC. If Ingraham’s show runs during one of our purchased slots on Fox News, our ad would run.
At this time, we have not altered our current media schedule; however, we regularly review our media strategy to ensure it remains in line with our values. Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program.
We appreciate the different points of view from our customers. We believe all people should be respected in all circumstances and be treated with civility, without demonizing one another. We ask for your continued support of Ace and our local owners.
If you have any more questions or comments, please do not hesitate to reply to this email or call our Customer Service Department toll-free at 1-866-290-5334 and thank you again for contacting Customer Service at acehardware.com.
Sincerely, Wally S. Customer Service Representative, Customer Support at acehardware.com
My answer: Your response is very telling and verifies my correct decision to avoid Ace Hardware. So this is your credo: “Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program.” Do you advertise on the David Duke’s show?

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