Trash in, trash out

The news is out: It’s a sign of the times that 98-year-old Perdue Farms Inc. is looking at selling non-meat protein products alongside its signature chickens and turkeys. “Our vision is to be the most trusted name in premium protein,” Chairman Jim Perdue said. “It doesn’t say premium meat protein, just premium protein. That’s where consumers are going.” The closely held company is looking at an “all of the above” strategy, eyeing smaller startup companies, pure vegan options and those that combine meat, plant-based proteins and vegetables, Perdue said. He declined to identify possible targets, but said the company is exploring multiple options.
They screwed up the poultry industry, they screwed up the beef industry, they screwed up the pork industry, they screwed up the produce industry, what else is left to screw up?

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