The news is out: [Burger King, saying it never billed its “Impossible Whoppers” as vegan or promised to cook them a particular way, said a proposed class action by a vegan customer over the plant-based patties being cooked on the same grills as meat burgers should be thrown out.
In a court filing on Thursday, Burger King said plaintiff Phillip Williams should have asked how Impossible Whoppers were cooked before ordering one that he said was “coated in meat by-products” at an Atlanta drive-through.
Burger King said reasonable customers would ask about its cooking methods, and Williams would have known he could request an alternative method had he done even “the smallest amount of investigation” on its website or by reading media reports.
Williams “assumed that an Impossible Whopper would satisfy his own particularly strict form of veganism… solely because he asked a Burger King restaurant employee to ‘hold the mayo,'” Burger King said. “This claim has no basis.”]
The impossible burger being cooked under the same lamp as whatever passes for meat at Burger King would be the very least of my worries.